Dr. Tao Eric Hu is an Associate Professor of Information Systems, and has served as the Director of Bachelor of Information Technology at School of Business & Economics of King University, Bristol TN. Dr. Hu received M.A. from Yangzhou University, China and M.S.B.A and Ph.D. in Business Administration (with the concentration in Management Information Systems) from the Fogelman College of Business & Economics of The University of Memphis, Memphis, TN. Dr. Hu’s research focuses on areas such as service innovation/social commerce, business analytics & intelligence, research methodology in construct construction , and value-based strategies of online services and social media. Dr. Hu has published studies in IS journals such as European Journal of Information Systems (EJIS), Communications of AIS (CAIS), Journal of Computer Information Systems (JCIS), Journal of Information Technology Management (JITM), Information Technology Journal (ITJ), Lecture Notes in Computer Science (LNCS), Issues in Information Systems (IIS) and Education and Information Technologies(EIT), . His dissertation research has been nominated for ACM SIGMIS Doctoral Dissertation Award in ICIS2010. Currently, Dr. Hu serves as the ad hoc reviewer of many IS journals, and hold membership with ACM, AIS, and IEEE.