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Charles David Little

Title:

Professor

School:

School of Business and Economics

Office Location:

Nashville Campus: Franklin, Tennessee

Office Phone:

615/236-9806

Email:




"Vision without execution is hallucination."  Thomas Edison

Biography

This quote by Thomas Edison relates closely to my life and to the material that I present in my (management and marketing) classes.   For years, my personal vision was to teach and research at a reputable university.  While employed full time as a government executive, I worked on a Ph.D. in organization theory and marketing so that I could  prepare to achieve my vision.  Armed with my Ph.D., I retired in 2004 after 34 years of government service to take my job in academia as an associate dean at a small faith based university in Texas.   I served in that capacity for four years, when the opportunity to teach in the Texas A&M system was presented to me.    In 2013, I relocated to Tennessee and found the opportunity to teach and become the site director for King University at the new Franklin campus.  It was a gift from heaven.  Similarly, I teach the importance of vision in my marketing and management classes, and how leaders in organizations prepare strategies tied to their vision of the organization.   If you work for it, constantly and consistently, you will achieve it.  

I teach marketing and marketing management, leadership, strategic management and international business for King university,live and online out of our Franklin campus.

My interests include research to keep my classes current.   In my spare time I enjoy golf, boating and spending time with my wonderful wife Marla and our dog Ozzie.



Education

Ph.D. 1985 University of North Texas

MBA 1974 University of Tennessee 

BS 1972 University of Tennessee


Recent Publications and Presentations

Cases in Nonprofit Marketing 2011.


Current research

I am currently involved in researching nonprofit organizations.


Courses recently taught

BUSA 3240 LECT Principles of Marketing
BUSA 5050 LECT Strategic Marketing Management
BUSA 5051 LECT Promotions and Advertising Strategy
BUSA 5052 LECT Consumer Behavior
BUSA 5085 LECT International Business
BUSA 5090 LECT Strategic Management
BUSA 5300 LECT New Venture Creation