"Vision without execution is hallucination." Thomas Edison
Charles David Little
School of Business and Economics
Nashville Campus: Franklin, Tennessee
This quote by Thomas Edison relates closely to my life and to the material that I present in my (management and marketing) classes. For years, my personal vision was to teach and research at a reputable university. While employed full time as a government executive, I worked on a Ph.D. in organization theory and marketing so that I could prepare to achieve my vision. Armed with my Ph.D., I retired in 2004 after 34 years of government service to take my job in academia as an associate dean at a small faith based university in Texas. I served in that capacity for four years, when the opportunity to teach in the Texas A&M system was presented to me. In 2013, I relocated to Tennessee and found the opportunity to teach and become the site director for King University at the new Franklin campus. It was a gift from heaven. Similarly, I teach the importance of vision in my marketing and management classes, and how leaders in organizations prepare strategies tied to their vision of the organization. If you work for it, constantly and consistently, you will achieve it.
I teach marketing and marketing management, leadership, strategic management and international business for King university,live and online out of our Franklin campus.
My interests include research to keep my classes current. In my spare time I enjoy golf, boating and spending time with my wonderful wife Marla and our dog Ozzie.
Ph.D. 1985 University of North Texas
MBA 1974 University of Tennessee
BS 1972 University of Tennessee
Recent Publications and Presentations
Cases in Nonprofit Marketing 2011.
I am currently involved in researching nonprofit organizations.